The Problem
Most creatives undersell themselves — not because they’re not good enough, but because clients don’t see the value. Why? Their positioning isn’t clear.
Challenges
“I can do everything” makes it harder for clients to choose you.
Vague service descriptions confuse people.
Without positioning, you compete on price instead of value.
The Solution
The Positioning Checklist walks you through the essentials of defining your place in the market as a freelancer or small studio.
It gives you
A step-by-step way to clarify who you work with and what you offer
Guidance on how to frame your services so clients understand your value
A practical checklist you can return to whenever you need to refine your positioning
How it works
1. Get the checklist
Download above.
2. Follow the steps
From defining your ideal client to clarifying your services.
3. Make a change
To your website, portfolio, or proposals.
